When we call a friend, use travel directions, send an email, order an item online or when we just use our debit card, we produce data. These are often called ‘digital footprints.’ Pieces of information that reveals information about who you are. A lot of the ways in which we produce information are obvious, like the examples above. But companies and institutions use a lot of other methods and sources to gain information about you and to modify this into specific characteristics that they might use to sell you a product, personalize your webpage, raise you a higher fee on your insurance or to even deny from services.


This card game is designed to become familiar with all the different types of information that companies and/or institutions might know about you. In The Attention Fair, these types of data are called ‘ingredients.’ Because you are a product of information.

exhibition at Dutch Design Week 2018

shot from movie 'Talent Development'