As a person, you have a certain way of responding to advertisements. You have an opinion about politics or sustainability. You have a social status; you are engaged, divorced, dating, not married yet or do not believe in marriage. You have a career, financial situation, and health condition. It might not seem of great importance to you if you have rodents, cats, dogs or no pets at all. However, for the data industry, these details are of great value. You continuously leave traces of this information, and these are captured, analyzed by companies. Currently, all kinds of fragments of information about you are flowing unregulated somewhere on a server. An inefficient and uncontrollable system.


The data stock is designed to structure these data flows, to show what kind of data you produce, to determine the value of your behavior, and most important; to hand over the control to you. You will be the owner of your data stock. You can sell ingredients to commercial parties, donate some for innovation, research or healthcare or lock ingredients for specific institutions. By using data stocks, we can all benefit from the data economics. with data stocks, we can determine your product value.



All data is fragmented into three main categories [demographic], [sociographic] and [psychographic]. Each of these categories consists out of 4 tranches (subcategories), and each tranche has six ingredients. The tranche determines how valuable an ingredient is. For example :health: information will be of more value than your :household: Your behavior defines the score on an ingredient; how many it is worth.

development of the data stock system (Sept. 2017-Oct. 2018)

final data stock system (Oct. 2018)